“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.”- Diana Vreeland

With evaluations of sustainability and the dawn of the fourth industrial revolution, the fashion industry faces new possibilities. We love new possibilities, and we are up to the challenge.

About

We are an agency of fashion nerds, obsessed with every aspect of the fashion design process. This includes both the conceptual and technical phases of apparel development.

Our squad is made up of talented and qualified fashion designers, creatives, artists and analysts, ready to join your journey. If yours is an established brand or retailer, we are the perfect addition to your team in times of work-overflow or a need for diversified involvement. If you own a start-up brand, we are here to act as your design department, without the long-term risk of employment contracts.

We understand and respect confidentiality, and work on a strict non-disclosure basis. To us, there is no greater joy than watching our clients thrive. Each brand has its own market position and differentiation strategy. It is our ethical duty to treasure your Intellectual property. Your unique strategy carries your success, and your success, is in turn, our success.

Design Solutions

When it comes to outsourcing, each brand and business has a unique set of needs. Some need fulfilment of the entire design department functionality, while others need only certain tasks and phases executed.

We formulate bespoke packages based on individual specifications, so feel free to chat to us about your requirements.

Conceptual phase

Each collection starts with a concept. We create that concept using a combination of your distinctive customer profile and our trend forecast research. If your concept already exists, we’ll guide you through the process of refining your mood boards and establishing the finalised brief which will serve as the foundation for your market ready collection.

Creative planning

The creative planning phase relies on the foundational concept set out by the brief. With the parameters defined in the brief, the designer can play around with various design elements to present rough design proposals and ideas. The designs then get adapted based on feedback from the client. Once the final collection items are decided on, a last round of refinement ensures diligently-crafted and properly thought-through designs.

Technical strategy

A handsome design can not be adequately produced without the implementation of a rigorous technical process. This includes technical drawings, specification sheets, tech packs and cutting patterns. In order to fulfil the technical requirements, there are many variables that need to be taken into consideration. Each manufacturer has their own list of conditions, each garment comes with its own challenges and each brand has its own goals. The technical process, though less exciting, should be regarded as arguably one of the most important factor in a collection’s success.

Services

After we asses your specific requirements, a package consisting of the relevant services will be structured and proposed. Please feel free to send us a message so we can determine how to best serve your business.

Research & conceptualisation

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Creative Design

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Tech packs & spec sheets

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Mood boards & Collection planning

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Technical design & drawing

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pattern making

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Contact

Let’s chat about your project or idea. You can reach us via email, Skype or the contact form below.

Find Us

Our head office is located in Johannesburg, South Africa, but our team connects remotely from across the globe.

Skype:

cloakagency


E-mail:

info@freelancefashion.design


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